Youth launch video to mobilize Latino voters

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It is done with a digital game on YouTube, aimed at men between the ages of 18 and 35 in postal districts with more than 70% Hispanic population

A voter casts their ballot in a ballot box on Election Day. EFE

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Washington D.C.

The organization United We Dream Action, made up of young immigrants, released today a video that looks like a digital game and aims to mobilize Latino voters for the November 8 midterm elections.

“The notice is the result of research conducted specifically on young Latinos who use the games,” said a statement from the group.

“The ad will remain on YouTube through Election Day, targeting men ages 18-35 in zip codes with more than 70% Hispanic population,” he added.

-Aviso-

United We Dream is the largest national network supporting immigrants who were minors when they were brought to the United States irregularly, and are protected from deportation under a program created in 2012 called Deferred Action for Childhood Arrivals ( DACA).

The program currently covers nearly 600,000 immigrants, known as “dreamers,” and is subject to a Supreme Court decision. The “dreamers” seek Congress to provide a definitive legislative solution to their situation.

“United We Dream is always looking for unique and innovative ways to reach young and Latino voters who are often left out of standard voter approach tactics,” said José Alonso Muñoz, deputy director of communications at the organization.

The 15-second ad, featuring an image of a young man jumping fences and running to the polling station, reads, in English: “If you have the ability, it’s time for you to commit. We’re in this together. Our future is at stake.”

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“It is in your hands and those of your friends. Take the fight directly to your enemies who want to abandon you”, adds the announcer. “It shapes our world and our future. Your vote is your power.”

In the November 8 elections, 35 of the 100 seats in the Senate and the 435 seats in the House of Representatives in the federal Congress will be at stake, as well as the governments of 36 of the 50 states and thousands of executive and legislative positions in dozens of states.

Posted on October 27, 2022

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